Twitter Ads Broad Match Keyword

December 12, 2013

digital

Twitter Ads now supports Broad Match Keyword Targeting. So... what's that? Broad match keyword targeting has been around for awhile in popular ad platforms like Google Adwords. Essentially it allows you to target a keyword and variations of that keyword. So if you are targeting the term "baby shower", your ad may show when people search for "baby shower games" or "baby shower invitations". Google has a great definition for broad match targeting...

Broad match lets a keyword trigger your ad to show whenever someone searches for that phrase, similar phrases, singular or plural forms, misspellings, synonyms, stemmings (such as floor and flooring), related searches, and other relevant variations.

So what does this mean for keyword targeting on Twitter Ads? It's very much like AdWords. Broad Match Keyword Targeting on Twitter Ads matches up against tweets that have your keyword in a phrase or if the tweet has related terms, variations, synonyms, etc. Here's a great graphic from Twitter's feature launch post. Twitter Broad Match Keyword Targeting Example   Broad Match Keyword Targeting Notes

Need help figuring out how to do keyword targeting on Twitter Ads? Check out our Twitter Ads training or Twitter's help article. Or just ask in the comments!

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