Full Stack Marketing

Full Stack Marketing is the concept of building analytics into your tech stack.  Why would you do that? Fundamentally we want to answer the question “Do you know what your users are doing?“. And more importantly – figure out how to get users to do what you want them to do. If we focus on measuring AARRR metrics, we can write code to optimize them.

Our Analytics stack has four parts – Track, Measure, Test, and Report.

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