Strategy

Learn about digital and web strategy

October 24, 2016

That Time I Tricked Google With Its Own Data

Once upon a time SEO was easy... Exact match keyword domain? Boom. Pages for every keyword? Done. Ridiculous internal link building? Easy. Paid link building? Cheap. Link Pyramids? Get me more shared...

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May 10, 2013

3 Things You Should Know Before You Advertise On Twitter

There are three basic concepts you need to learn when start to advertise on twitter. Twitter advertising is quite simple to setup with their basic dashboard - much easier than Google Adwords. Once...

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March 29, 2011

Marketing Has Changed

The math of hiring people in a consulting company is a hard pill to swallow. It doesn't scale and can bring a lot of unforseen issues into a small startup consulting company whose goal is to stay...

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February 23, 2011

How I Used Data For Product Development

I shared with everyone my launch of a printable games company and how we found our first niche in baby shower games. As I build this company I have decided to share as many details as I can - from...

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February 20, 2011

Light Bulb To Launch In A Weekend

Those of you that work with me know I'm obsessed with internet business models. I love the scalability, the science of a conversion, and meticulously tracking funnel metrics. That being said I'm...

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July 23, 2010

Disrupt The Wedding Registry Business - Free Idea

So earlier this week I got to experience wedding registry first hand. It's cool picking stuff out and all but the technology and data silos leave a lot to be desired. This problem is big and needs...

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January 13, 2006

Chunking the work

Here is an excellent idea of using the chunking method of agile project management. The idea is to create value in the beginning by making progress rather than creating a plan that focuses on the end...

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