Posts and presentations on analytics

October 31, 2017

Full Stack Marketing

Full Stack Marketing is the concept of building analytics into your tech stack. Why would you do that? Fundamentally we want to answer the question “Do you know what your users are doing?”. And...


December 19, 2013

Twitter Ads Conversion Tracking

Creating, managing, and targeting ads is only have the equation when running a campaign online. The other half is determining the performance of the campaign which helps you decide which campaigns to...


May 16, 2013

Twitter Advertising Interest Targeting

Just getting started with Twitter Advertising? It's pretty simple - you can promote your account or tweets to people based on interests or who they are following. Today we are going to talk about...


Subscribe to my mailing list